"When the food editor of The Morning Call newspaper in Allentown, Pennsylvania, challenged her readers to bake a strawberry pie as scrumptious as the popular dessert once served at Hess’s department store, she found more than a flood of recipes in her inbox."
--from “Max Hess Puts Allentown, PA on the Map”
by Elizabeth Armstrong Hall
© 2004 by Elizabeth Armstrong Hall.
Hess's was more than a department store. Its story reveals a slice of American life when a trip downtown was a big event. (Courtesy, Lehigh County Historical Society Hess Collection)
