“Home Sweet Catalogue Home”

“What comes to mind when you think of Sears? Auto tires? Action slacks? Discount refrigerators? Try mail-order house kids with all of the walls, doors, windows, nails, fixtures and paint, plus a 75-page book of instructions, needed to build your own home."


--from “Home Sweet Catalogue Home”
by Elizabeth Armstrong Hall
© 2006 by St. Louis Magazine LLC .

One of Sears' popular house designs from its 1926 catalogue.